Resume/CV

Brand Manager
Behaviour Interactive
April 2024 - May 2025

Spearheaded and executed comprehensive marketing campaigns for major downloadable content (DLC) releases in Dead by Daylight, including high-profile licenses such as Alan Wake, Dungeons & Dragons, Castlevania, Tokyo Ghoul, and Five Nights at Freddy’s.

Partnered with cross-functional teams (Community Management, Influencer Management, PR, Copywriting) to ensure cohesive and aligned strategies across all marketing efforts.

Directed the creation and production of key marketing assets, including CGI and gameplay trailers, key art, marketing renders, and promotional screenshots, working with both internal and external production teams.

Formalized key planning, creative, and production requirements in creative briefs

Cultivated and maintained strong relationships between marketing, creative, production teams, and senior leadership to foster collaboration and ensure alignment on campaign objectives.

Coordinated with agencies, stakeholders, and internal teams to facilitate smooth communication, collaboration, and knowledge sharing throughout the campaign lifecycle.

Managed multiple high-priority projects simultaneously, overseeing a team of direct reports and ensuring timely and successful project completion.

Anticipated bottlenecks, provided escalation management, anticipated and made trade-offs, and balanced the business needs versus technical constraints.

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Maintained licensor relationships, handled day-to-day execution and follow-up on requests

Associate Brand Manager
Behaviour Interactive
Oct 2022 - April 2024

Assisted with development of the short-mid-term marketing strategy for the new content release for Dead by Daylight PC/Console and clearly maintain the product vision and goals

Worked closely with the different teams to optimize and execute the marketing strategy

Acted as the product owner by overseeing multiple projects at once, helping set the vision while creating alignment for all levels of development.

Managed the relationship with external and internal partners to help produce high value assets (CGI trailer, illustrations, gameplay videos, etc.);

Established constant dialogue between the brand team, the external partners and the various internal teams to ensure alignment on the objectives and creative vision.

Collaborated directly with key stakeholders (production, creative teams, communication teams, sales and partnership teams.) to define successful marketing campaigns, produce high-quality assets and execute the marketing strategy.

Executed Post-mortems and adapt the strategy and assets accordingly. Translated insights into valuable product recommendation

Associate Brand Manager
Standing Stone Games
June 2021 - Aug 2022

Facilitated and executed marketing initiatives for both the Lord of the Rings Online and Dungeons & Dragons Online.

Managed budget and approval processes, working closely with cross-functional teams, agencies, and licensors.

Working with internal teams, developed a creative vision for brand website redesigns and implemented new landing pages for releases.

Created and shared campaign calendar, developed strategy, and worked through media plans for LOTRO's Fate of Gundabad expansion release (2021), which outperformed all internal expectations, breaking new player, returning player, and revenue benchmarks against the previous two years of expansion releases.

Actively managed the development, production, and distribution of creative assets.

Responsible for CRM tools for newsletter sends, producing creative, and writing copy.

Developed and planned marketing campaigns, working with internal and external partners while providing direction and feedback.

Senior Manager, Customer Service
Standing Stone Games
Dec 2016 - June 2021

Oversaw the day-to-day operations of the support team as well as investigated consumer fraud and dispute cases.

Provided active coaching and review for internal and remote teams across multiple time-zones

Created and maintained knowledge base and FAQ articles for both our support team and consumers. 

Effectively juggled multiple tasks and ever changing priorities, while striving to maintain optimal levels of service.

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Set performance goals and KPIs for support team.

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Functioned as a point of escalation for my team as well as other departments in the studio, and actively assisted with high-end business decisions and management.

Senior Support Representative
WB Games Boston
April 2013 - Dec 2016

 Addressed customer concerns in a call center environment and provided active support through phone, email ticketing, live chat, Twitter, Facebook, and official game forums.

Spearheaded development of better relationships between the Customer Service and QA departments, as well as helped to maintain open communication with our Community and Marketing teams.

Handled escalation contacts, and coached peers on performance.

Store Manager
GameStop
May 2007 - April 2013

Oversaw the day-to-day operations of the support team as well as investigated consumer fraud and dispute cases.

Provided active coaching and review for internal and remote teams across multiple time-zones

Created and maintained knowledge base and FAQ articles for both our support team and consumers. 

Effectively juggled multiple tasks and ever changing priorities, while striving to maintain optimal levels of service.

​

Set performance goals and KPIs for support team.

​

Functioned as a point of escalation for my team as well as other departments in the studio, and actively assisted with high-end business decisions and management.